Leave an unforgettable mark on your team | Picasita B2B
Turn departing employees into boomerang talent
Your employee left 14 months ago for the competition. Now they have had a child. They signal it on LinkedIn. What does your company do? Most: nothing. The right action: send a gift with the baby’s name and a short note. It’s the decision that separates companies that understand boomerang talent from those that only retain while they can.
Request proposal for alumni View corporate basketsWhy a gift to a former employee has more ROI than one to an active employee
When you give a gift to an active employee, the gesture blends in with the other things they receive from the company (salary, benefits, training, recognition). It is perceived as part of the package.
When you give a gift to a former employee, the contrast is total. Their current company knows nothing about their birth. Their former company does, and tells them with a personalized physical object. The contrast is brutal: "my current company doesn’t know about my life milestones; my former company does".
That contrast turns into three measurable things: referrals from former employees (recommendations to colleagues), return rate (boomerang), and above all, word-of-mouth in their new work environment. The extended employer brand works through former employees, not current employees.
Selection for alumni program
Same catalog as for active employees. The budget is usually slightly lower (50-70% of the package for active employees).
Personalized 7-Piece Children's Tableware
from €40.95
Muslin Set, Personalized Pacifier Clip, Teether, and Comb
from €20.00
Personalized Silicone Bib
from €14.95
Personalized Baby Basket
from €70.00
Why this gesture weighs more than a "let's stay in touch" on LinkedIn
Surprise by contrast
The former employee expects nothing. The gesture breaks the mental pattern of "I'm no longer useful".
Activate word of mouth
The ex-employee tells colleagues and future professionals in their industry. Free branding of very high value.
Enable the return conversation
Open a channel for a "come back anytime" conversation. The real boomerang starts with these gestures.
Marginal cost vs. hiring cost
Average cost: 30-70 € per gift. Cost of a hire from scratch: 25,000-50,000 €. If only 5% return, the program pays for itself 100 times.
Frequently asked questions
How do we identify when an alumni has a child if they are no longer on staff?
Three channels: LinkedIn (announces the birth), manager/team-mate network that keeps in touch, or formal "alumni network" program if the company has it activated. Most B2B accounts use LinkedIn as a signal.
Isn't it invasive to send a gift to someone who no longer works with us?
It depends on how it is done. A card like "we saw your child was born, we wanted to congratulate you" is not invasive. What is invasive would be a commercial email pretending an "opportunity for re-hiring." Always keep the gesture without second intentions.
What average budget do companies assign to alumni vs. active employees?
Typical range: 50-70% of the package for active employees. That is, if an active employee receives a 70 € gift basket, an alumni receives tableware or a set of 40-50 €. The proportion depends on how much strategic value you give to the alumni program.
Do you also work with offboarding programs (gift when leaving, not for birth)?
Yes, we make personalized farewell gifts. But offboarding due to birth (1-3 years after leaving) usually has more impact than the farewell gift (immediate and expected).
How is an alumni program invoiced with occasional and non-recurring cases?
Invoicing per order when there is a case, no fixed fee. Minimum 1 order per quarter to keep the account open with B2B conditions. If you activate the program only at specific times, it also works as a standard purchase.
The gesture that costs little and returns a lot
If you have alumni with a good relationship, this is one of the gestures with the highest employer brand ROI. We help you set up the program.
Request proposal for alumni